722 W. College Ave.
Decatur, GA 30030
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WHAT IS FRESH FEEDING?

We strongly believe that pets should eat diets that more closely reflect what their wild cousins would eat.  We refer to the consumption of natural, unprocessed proteins and limited carbohydrates as biologically appropriate.  We have developed a full line of products to serve those who wish to dive head first into fresh feeding, those who want to spoil every once in a while, or those who want to combine their current approach and gain some benefits of raw feeding by mixing in our additives.  We strive to be advocates of fresh feeding with our raw and gently cooked menu and introduce the area to a healthier more dynamic way of caring for your pets.

RISKS OF COMMERCIAL FOOD

  • The underlying problem is that the pet food industry is very minimally regulated and completely unregulated by the federal government.
  • Check what protein source is in your pet’s food.  If it isn’t the first ingredient (listed in order of content), there isn’t enough.  If it contains the words meat or byproduct it is a non-human grade, overly processed substitute for healthy protein.
  • Grain: Dogs have an inability to digest corn or wheat.  Even when food contains more digestible grains like rice or millet, pet food companies often use byproducts of these grains that are produced after any meaningful nutrition is extracted for human use. 
  • Chemicals, Antibiotics, and preservatives…need we say more?
  • Dry Kibble is usually processed at 600 degrees Fahrenheit—this temperature destroys valuable nutrients and essential oils that may have existed in the ingredients.

Think fresh feeding has a bacteria Problem? In a study done to show the dangers of raw feeding, researchers found that commercial food had the same instances of E. Coli and Salmonella contamination as raw diets. (Strohmeyer, R. Journal of the American Veterinary Association, Feb. 15, 2006; vol 228: pp 537-542). 

Vet schools are in part funded by massive donations from commercial pet food companies.  These donations also allow them to send adjunct “professors” to teach ELECTIVE courses on animal nutrition.  Most vets acquire their knowledge of animal nutrition from these courses (Food Pets Die For, Ann N. Martin, pg. 21).

BENEFITS OF FRESH FOOD

Those switching from grain-based commercially processed food usually see some of the following changes in their pets

  • Brighter, clearer eyes
  • Improvement of skin conditions
  • Healthier Coat
  • Whiter teeth, better breath
  • Alleviation of arthritis pain
  • Improvement in digestive issues
  • Easing of food-related allergies
  • Smaller, firmer stool
  • Easier digestible protein sources
  • Greater absorption of nutrients based on minimal processing

DO YOUR HOMEWORK

There is a lot of misinformation out there both in support of and in opposition to fresh feeding.  We encourage you to do your own research and thinking about whether switching your pet’s diet or adding fresh food to your pet’s diet is the right choice for your family.  Changing what you feed your pet always involves some risks—risks that you alone will bear.  Careful evaluation of these risks is essential to a successful choice as to how you will care for your animals.  Vets across the country both support and oppose fresh food diets for pets.  It is important to find a vet that you believe comports with the way you wish to raise your animals, and it is essential to heed that vet’s advice.